UBA tools use a specialized type of security analytics that focuses on the behavior of systems and the people using them.
UBA technology first evolved in the field of marketing, to help companies understand and predict consumer-buying patterns.
"[6] The E in UEBA extends the analysis to include entity activities that take place but that are not necessarily directly linked or tied to a user's specific actions but that can still correlate to a vulnerability, reconnaissance, intrusion breach or exploit occurrence.
[3] Cybersecurity solutions, like EDR and XDR, typically prioritize detection and response to external threats once an incident has occurred.
EUBA and IRM solutions are looking for prevent potential risks internally by analyzing employee behavior.