Utsav Plus (formerly known as Star Plus UK) is a European Hindi-language general entertainment pay television channel operated by JioStar.

Star Plus HD was set to launch in both the United Kingdom and Ireland by the end of 2011,[1] but it was delayed until 5 July 2012.

[2] On 12 July 2010, it underwent a rebranding along with a change from the blue rectangular logo to a ruby red star with the tagline "Rishta Wahi, Soch Nayi" ("Same Relationship, New Thinking").

[4] On 4 June 2018, it underwent a rebranding with Alia Bhatt as the face of the campaign with the red crystal star with gold swoosh along with the tagline "Rishta Wahi, Baat Nayi" ("Same Relationship, New Thing") and signature song composed by A. R.

[5] On 30 December 2020, Disney announced that the ‘Star’ branding in the Netherlands would be replaced with ‘Utsav’ in 2021.