Uwern Jong is a British Asian entrepreneur, journalist, editor and inclusive-tourism advocate.

[3][4] He is an inclusive tourism advocate, promoting a more diverse media landscape[5] and better recruitment and representation in the travel industry.

[6] In 2024, he launched Icons of Inclusion,[7] a luxury travel industry event with a focus on diversity, accessibility and inclusion in tourism.

Jong is also founder of Southeast Asia’s first LGBTQ+ travel symposium for the Tourism Authority of Thailand[8] and through OutThere, developed Thailand's “Go Thai Be Free” LGBTQ travel campaign and website,[9] as part as the government’s strategy to attract more diverse tourists to the country.

[10] Jong is credited as an Editor who has been a "material player in the advancement of LGBTQ+ rights.”[11] Jong was one of the original founders of integrated marketing and communications agency, Intelligent Marketing[12] where he created marketing campaigns targeting the LGBTQ+ market[13][14] [15] Jong continues to campaign for inclusive tourism for the LGBTQ+ community[16][17] and is board-member of the International LGBTQ+ Travel Association.