It is the subsidiary of V-Guard Industries[1][2] V-Star Creations was founded in 1995 by Sheela Kochouseph, the wife of Kochouseph Chittilappilly, founder and chairman of V-Guard Industries and a chain of amusement parks called Wonderla.
In 2004, V-Star began a line of men's inner wear market with the brand "Valero".
[3] In January 2011, Kochouseph Chittilappilly, managing director of the company, took a stand against the practice of nokku kooli against a V-Star Creations warehouse in Kochi, the economic capital of Kerala.
Activists from the trade union CITU had for months been blocking V-Star Creations employees from unloading lorries at the warehouse, insisting that the company was obligated to use official labour card holders to do the work—or else at least pay a number of them to "observe" the work being done.
However, by 25 January 2011 the Kerala High Court had ordered police protection for the company's employees, declaring their entitlement to work.