V2 management was led by the same individuals that built Branson's balloon and the control position was held by a Canadian public corporation.

[citation needed] The company was restructured after running into financial difficulties with Branson taking control and reinventing the brand.

This in-house licensing division has an exclusive international marketing team with representation in the UK, Ireland, France, Germany, Italy, Spain, Holland, Belgium, Sweden, Norway, Denmark, Australia and Japan.

Cooperative Music has had significant success with various acts such as Fleet Foxes, Phoenix and The Black Keys.

In February 2007 the directors of V2 Benelux, Chris Boog and Tom Willinck, rounded off a successful management buy out together with their distributor, Bertus Distribution [7] part of the Artone Group.

[9] On 12 January 2007, V2 North America announced that it was undergoing restructuring to focus on its back catalogue and digital distribution.