The purchase was not publicized until after its CRTC approval and completion; Quebecor operates the incumbent telecom provider Vidéotron in Quebec, and saw the acquisition, alongside its acquisition of wireless carrier Freedom Mobile in April 2023, as part of a long-term strategy to expand its operations nationally to compete with Bell, Rogers, and Telus.

[13] On September 16, 2016, VMedia launched an over-the-top "skinny basic" television service available via an app for Roku digital media players.

[21] In September 2016, Bell Media issued a cease and desist order to VMedia over its Roku-based IPTV service, demanding the removal of all of its networks.

Canadian copyright law allows "retransmitters", defined as "a person who performs a function comparable to that of a cable retransmission system", to redistribute local and distant broadcast stations as part of their services.

VMedia representative George Burger disputed Bell's arguments, stating that Canadian copyright law was "technologically neutral", and that broadcasters were "happy to provide that content" to similar, U.S.-based services such as Sling TV.

[25] On November 22, 2016, the Ontario Superior Court of Justice ruled that under current law, VMedia must negotiate carriage agreements with Bell Media to carry its over-the-air channels on an over-the-top service.