The service was available for streaming via web browsers on Windows, macOS, and Linux, as well as apps on iOS and Android devices.

V Live was a medium in which Korean celebrities could reach a global audience and has allowed non-Korean speaking fans worldwide to intimately interact with their favorite Hallyu idols.

There was an online community on V Live for fan translators who created foreign subtitles so that more people could enjoy the content worldwide.

Moreover, V Live launched special mini-concerts called "V Heartbeat" to connect K-pop and V-pop stars.

[8] In 2007, Naver Corporation launched its video platform channel, but availability was highly restricted and unavailable in many countries.

The app was aimed at reaching international fan bases, particularly those in Japan, China, Taiwan, Thailand and Vietnam.

[14][15] V Live had over 1,450 channels associated with different K-pop stars, including BTS, Big Bang, Blackpink, Winner, iKon, Exo, Red Velvet, Got7, Gfriend, TXT, Ateez, Treasure, Monsta X, BtoB, Astro, Apink, T-ara, NCT, Twice, Stray Kids, Itzy, Iz*One, Infinite, Mamamoo, Rocket Punch, Golden Child, Enhypen, Oneus, Victon, Seventeen, Shinhwa, Super Junior, Double S 301, Heo Young-saeng, and Jessica Jung.

Users could increase their chemi-beat by regularly engaging with a channel, turning on push notifications, and sharing videos.

[23] Behind-the-scenes footage of V Live-exclusive dramas, for example: Welcome to Heal Inn and We See Winter, both featuring Fromis 9, was also available.

[citation needed] Reality shows that aired exclusively on V Live CH+ included Real GOT7 and BTS: Bon Voyage.

'V COIN' could be purchased/recharged through and by app market purchase, credit card, cell phone, bank transfer, and other payment methods set by the company within the service platform.

[30] V Lightstick was introduced on December 7, 2018, and was originally only available for BTS, GOT7, Red Velvet, Monsta X, NU'EST W, and Twice.

On December 27, 2018, V Live announced the expansion of V Lightstick to include Blackpink, iKon, Seventeen, Winner and Cosmic Girls.

[32] This subtitling feature had been a significant aspect of V Live's growth, attracting a large international fanbase outside of South Korea.