Value added selling is one of several sales techniques that relies on building on the inherent value of a product or service.
[1] By its nature the value add technique is a more flexible and customized selling approach that requires input from a defined range of average customers.
This customer feedback helps sales and marketing professionals to outline value propositions that are likely to benefit the largest number of customers.
[2] The value add may not be initially apparent in the sales overview and is often tied to upselling or vertical selling within a specific market segment.
The utility of the product or service, ease of integration into the customers' business operations or time saving benefits are just a few areas that may be capitalized on when focusing on value add.