Horizontal and vertical market

A vertical market is a market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs.

A horizontal market is a market in which a product or service meets the needs of a wide range of buyers across different sectors of an economy.

[1][2] There are three types of vertical markets which encompass successive market stages of production and distribution: corporate, administered and contractual.

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