Bread Financial Holdings, Inc. is an American publicly-traded provider of private label credit cards, coalition loyalty programs, and direct marketing, derived from the capture and analysis of transaction-rich data.

A significant portion of Bread Financial's revenue is generated through late fees charged to the subprime consumers it primarily serves.

[17] In November 2021, Alliance Data completed the separation of its LoyaltyOne segment, consisting of the Canadian AIR MILES Reward Program and Netherlands-based BrandLoyalty businesses, into an independent, publicly traded company, Loyalty Ventures Inc.[18] In March 2022, Alliance Data rebranded as Bread Financial.

[21] Alliance Data Card Services maintains two banks to manage the funding and receivables for its clients' credit programs.

[22] LoyaltyOne, located in Canada, provides loyalty marketing programs for North American brands in the retail, financial services, grocery, petroleum, travel, and hospitality industries.

[citation needed] In late February 2013, Facebook announced partnerships with four companies, including Epsilon, to help reshape its targeted advertising strategy.

[30] On January 27, 2021, the U.S. Department of Justice entered a Deferred Prosecution Agreement with Epsilon Data Management, which set up a $127.5 million fund to compensate victims.

[35] Interviewed for a 60 Minutes segment titled "The Data Brokers: Selling your personal information", then-CEO and chairman Bryan Kennedy called the hearings "political theater" and stated that "consumers ought to understand that the Internet is an advertising medium.