The term value presentation denotes the purposive and recipient specific conveyance of information or data by means of modern, multimedia-based demonstration techniques (Argote & Ingram 2000: pp. 11).
To achieve this goal multimedia-supported lecture (PowerPoint Presentation) as well as short animations, real videoclips (training course clips) or a series of charts may be utilized.
Knowledge transmission via value presentations is equally applied in business or economical and commercial or marketing domains (Tufte 2006: pp.
5).