In October 2020, the Russian edition of Forbes ranked Karnaval fifth on its inaugural list of the highest-paid TikTokers.

[5] By the end of that year, she was ranked sixth among the "top artists" in the Russian-speaking segment of TikTok, based on the frequency with which her songs were used in user-generated videos.

[12] Until the age of 15,[13] Karnaukova lived in the village of Novobataysk in the Rostov region,[14] where her home was heated with a simple stove.

[30] In addition to her music endeavors, she made her acting debut in the TNT television series Vacation,[13] portraying a teenage girl.

[33] On TikTok, Karnaval produces a variety of content, including humorous skits,[34] dance routines, and sports-related videos.

According to Forbes, her online persona, characterized by a cute appearance and the use of affectionate terms like "bandits" to address her audience, resonates with her fanbase.