The magazine in its beginnings was aimed at women of high class, addressing them in a friendly manner and serving as a guide to help them keep up with the trends in fashion, culture, arts, health and beauty.

To guarantee its market success, the magazine is edited locally in some cases, blending national preferences with international trends and always following its traditionally classical style.

However, localized editions are released simultaneously in Argentina, Chile, Bolivia, Colombia, Ecuador, Peru, Brazil, United States, Puerto Rico and the Dominican Republic.

Vanidades magazine stopped circulating in Colombia, Peru, Ecuador, Chile and Argentina due to the closure of Editorial Televisa in those countries between January and February 2019.

Vanidades magazine is once again published in print and digital in Chile by Alfa Editores SA, on Tuesday, April 4, 2023 after 4 years of silence.