She then partnered with molecular scientists from the Centre de Recherches Biocosmétiques (CRB High Performance Care) of Geneva to formulate her products.

[8] At the time of its launch in November 2011, the line was carried at 37 stores, some of which include: Neiman Marcus, Fred Segal, Nordstroms, and Bergdorf Goodman.

"[11] In 2013, vbeauté expanded to be sold at Look Boutiques in Duane Reade and Walgreens stores in New York City, Los Angeles, and Miami.

[12] Macklowe's goal for the company is to provide lightweight and affordable skin care products, saying that, “When I think about all of the luxury lines out there, they feel like they were almost made for my mother.

[citation needed] The different types of products offered by vbeauté include: light anti-aging serum, exfoliant, foaming cleanser, moisturizer, peptide-based eye crème, and intense brightening treatment.