Veda bread is a brand of malt loaf traditionally produced across the United Kingdom and Ireland.
[1] It is a small, caramel-colored malted bread with a soft consistency when fresh, being sold under the brands Ormo, Sunblest and Irwin’s.
[3] Although a sweet bread, Veda is often toasted with butter and cheese, although many prefer to add jam or marmalade.
[5] In Northern England, Veda bread is a sweet, sticky loaf made with black treacle.
The molasses in the treacle help to preserve the mixture, and Veda-bread connoisseurs will leave a freshly baked loaf for several weeks in a closed cake tin to allow the flavors to mature before they eat it.