Vedam Venkataraya Sastry (21 December 1853 – 18 June 1929) was an Indian poet, critic, dramatist, and scholar known for his contributions to Telugu literature and theatre.

He graduated with a Bachelor of Arts degree in 1887 and went on to serve as a Sanskrit Pandit at Madras Christian College for 25 years.

In 1899, he established the Andhra Bhashabhimani Nataka Samajam, a dramatic association that played a pivotal role in promoting Telugu theatre.

Prataparudriya Natakam, a historical drama, earned acclaim for its portrayal of the Kakatiya king Prataparudra and his minister Yugandhara, a character inspired by the cunning of Chanakya.

The play also introduced memorable characters such as Vidyanatha, the poet; Chekumuki Sastry, the courtier; and the rustic duo Perigadu and Yelli, who became iconic for their humour in Telugu theatre.