Veet

Veet, formerly called Neet and Immac, is a Canadian brand of chemical depilatory products manufactured by the British-Dutch company Reckitt Benckiser.

[1] Hair removal cream, lotions, gel, mousse, and wax products are produced under this brand, with differing variants being sold internationally.

Additionally, they have expanded from wax strips to creams and selling a device called "Sensitive Precision" to style face, bikini and underarm.

[9] Veet was advertised in the 1920s (then known as Neet) as a product that was "faster than shaving", was called "the ready to use hair removing cream," and was initially sold for about fifty cents in the United States.

[10] More recent advertising campaigns have used university students as spokespersons for their products[11] or contained political commentary, such as the "No More Bush" ads after the 2008 United States Presidential Election.