[1][2] In 2023 It’ll Never Catch On: The Veganuary Story, a documentary about the event, featured vegans Kellie Bright, Jane Fallon, Jasmine Harman, Evanna Lynch, Chris Packham and Benjamin Zephaniah and vegan chefs Henry Firth and Ian Threasby.

[7] Veganuary is a crowdfunded campaign to issue a challenge each January promoting eating vegan for the month.

[10] They're offered an online "vegan starter kit" with restaurant guides, product directories,[9]: 36  and a recipe database.

[9]: 38  Participants are encouraged to share images and recipes to social media, which according to academic Alexa Weik von Mossner creates a sense of community and communicates the message that veganism is easy and fun.

[12] Von Mossner notes that criticism can be raised over the fact that Veganuary uses "images with happy-looking, baby-faced animals while at the same time downplaying (though not completely omitting) the horrific truth about the lives and deaths of the actual animals that are nevertheless slaughtered everyday for human consumption".

[20] In 2024, Veganuary had the support of the Spanish celebrities Dani Rovira, Clara Lago, Elisabeth Larena, Núria Gago, Nathalie Poza and David Pareja.