The imminent extinction of this business branch caused a change in strategy and Veganz began to transition into a wholesaler, starting its own production in 2015.

Their assortment includes sweets, meat-, fish- and cheese alternatives, protein products, breakfast items, chilled goods and frozen food.

[citation needed] Veganz has plant-based alternatives, such as 'The Gourmet', a mock-cheese based on cashews that won the PETA vegan food award in 2020.

This global novelty is low in CO2 in production, protecting the world's fish stocks and at the same time outperforming conventional salmon in its omega-3 share.

[citation needed] Veganz products are internationally listed in the UK, Belgium, Cyprus, Slovenia, Switzerland, Denmark, Austria, Czech Republic, Portugal, Singapore and South Africa.

They are marketed in the following drug stores and discounters (amongst others): dm, Müller, REWE, Lidl, Globus, Kaufland, Spar, COOP, Vegasme, Whole Foods and Planet Organic.