Vehicle remarketing

The vehicles that are not purchased by the driver become an unwanted asset for the fleet or leasing company because of vehicle depreciation and they look to channel intermediaries to relinquish the stock on their behalf quickly and in high volumes.

Key performance indicators for vehicle remarketing are the disposal price achieved, usually in reference to a trade guide price (such as CAP Clean in the UK or Black Book in Canada) and the days-to-sell, which is the number of days between end of lease and disposal of the car.

Different remarketing routes targeting different customers are available and offer different options regarding these KPI.

[2] Recently, some of the major fleet owners have chosen to sell the vehicles directly to new and used car dealerships thus bypassing the auction and saving on costs associated with transportation, auction fees and idle time.

The same large fleet owners have taken advantage of digital marketplaces such as Avisdirect.com to offload the vehicles at a lower per unit transaction cost and decreasing the number of days the vehicle sits idle.