[5] By 2011, as high definition feeds of mainstream networks had become more common, HD Theater no longer filled a unique niche.

[8][9][10] On August 3, 2017, Discovery announced that it would contribute Velocity into a joint venture with the digital, live events, and direct-to-consumer businesses of automotive publisher TEN: The Enthusiast Network.

Co-branded with the automotive magazine Motor Trend, the rebranding was part of an effort by Discovery, following its acquisition of Scripps Networks Interactive, to focus more on direct-to-consumer offerings targeting niche topics with "passionate" audiences.

Chris Jacobs and Ray Evernham of AmeriCARna hosted the Barrett-Jackson Live broadcasts on Discovery and Velocity, joined by Rick DeBruhl, Mike Joy, and Steve Magnante.

[19] In April 2018, it was announced that Discovery and Motor Trend Group had acquired the North American broadcast rights to the FIA World Endurance Championship, beginning with the 2018-19 "super season", also replacing Fox Sports.