Verbena gooddingii, commonly known as southwestern mock vervain, is a species of flowering plant in the verbena family.

[1] It is native to the southwestern United States and northern Mexico, where it occurs in sandy and rocky desert habitat.

Verbena gooddingii is a perennial herb producing several hairy, decumbent to erect stems up to 45 centimeters long.

The plant blooms in large, dense, head-like spikes of many flowers.

Each flower has a calyx of hairy sepals and a pale purple-blue corolla up to 1.4 centimeters long.