[3] While marketing is focused on Ghana, Verna Natural Mineral Water is also sold in Burkina Faso and Togo.

In 2017, Verna Natural Mineral Water underwent a rebranding exercise in line with market trends; focusing on its style and appeal to the younger generation.

The rebranding of Verna Natural Mineral Water also reflected a logo of the "Changing Lives" social action project associated with the brand.

[7] Verna Natural Mineral Water offers a poverty intervention program dubbed Changing Lives, as part of its corporate social responsibility to support the underprivileged and vulnerable members of society.

Beneficiaries of Changing Lives have included autistic patients who have received mentorship support from role models to enable them build a career.