[4] [5] In year 2002, Sebastian Jespersen, CEO, and Mads Krogh Peterson, President, founded Vertic on the principle that digital transformation could help business form a deeper and broader connection with customers, both founders have a background in management.

[8] The methodology proposes that in an age dominated by digital interactions, companies must create deeper relationships with consumers by weaving the brand into their daily life.

[9] Vertic is a member of the UN Global Compact and is the advocate for an 18th UN Sustainable Development Goal (SDG): A Meaningful and Safe Digital Life.

The SDG promotes fair practices in an increasingly digital world by encouraging companies to use data for mutual benefit rather than for intrusion or manipulation.

[12] Forrester has adopted Vertic’s Share of Life methodology to describe and explore the deep, entangled relationships that brands have with their customers.