Verve is one of India's premier and home-grown, English-language digital luxury and lifestyle magazines for women.

She also launched its sister publication later called The Indian Quarterly (IQ), which is a literary journal.

[6] The South-Mumbai–based publishing organisation also produces specialised in-house magazines, coffee-table books and supplements for leading brands.

[8] The luxury magazine-turned-website focuses on women's lifestyle, including trends, national and international fashion, arts and culture, beauty, travel, food and spaces.

Celebrities to have made it to the cover of Verve Man included Kunal Kapoor, Imran Khan, Abhay Deol, John Abraham, Shah Rukh Khan, late Sushant Singh Rajput, and Ranbir Kapoor.