Wise Wood posted a dilemma,To consider the problems before us we must divide our epoch into three periods, that of war, that of transition, that of the new normal, which undoubtedly will supersede the old.
[5] The phrase was used in the context of cautioning the belief of economists and policy makers that industrial economies would revert to their most recent means post the 2007–2008 financial crisis.
[6] The 29 January 2009 edition of the Philadelphia City Paper quoted Paul Glover referring to the need for "new normals" in community development, when introducing his cover story "Prepare for the Best".
[7] The 2010 Per Jacobsson lecture delivered by Mohamed A. El-Erian at the International Monetary Fund, was titled "Navigating the New Normal in Industrial Countries".
[12] Since 2012, China's economy has shown a marked slowdown, with growth rates declining from double digit levels (before the 2007-2009 financial crisis) to around 7% in 2014.
[14][15][16][17][18][19][20] In May 2020, physicians at the University of Kansas Health System predicted that daily life for most people would change during the pandemic after the lifting of lockdowns.
[22][23] Initially introduced in the German-speaking world, Paul Sailer-Wlasits associated the term with various phenomena, including political populism and the 45th U.S. administration under Donald Trump, which he critically dubbed the "new global normal".
[28][8][2] Sociological research has also shown this terminology does not adequately capture societal shifts that occur during times of major disruption, such as the COVID-19 pandemic.