[1] Originally owned by Modern Times Group, it was launched in May 2007 as Viasat On Demand.

[3] As of 2021[update] it was available in Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway, Poland, and Sweden.

[4][5] Capitalizing on the popularity of Nordic noir titles, the service rolled out plans to expand to Ireland, the Netherlands and UK in November 2022, and Austria, Canada, Germany, Switzerland and the US by 2023.

In May 2022, Viaplay announced the organisation had added the National Hockey League and Poland-based MMA promotion KSW to its UK offering.

[12] The new focus means that Viaplay will completely exit from its Baltic markets, and discontinue its low tier non-sports offering in each of its remaining international markets, including the United States and United Kingdom, in order to focus on its sports offering and the sale of non-sports content through its Viaplay Select business.