The leaves are opposite, three-lobed, 6–12 cm (2+1⁄4–4+3⁄4 in) long and 5–10 cm (2–4 in) broad, with a rounded base and serrated margins; they are superficially similar to many maple leaves, most easily distinguished by their somewhat wrinkled surface with impressed leaf venation.

The name comes from the red fruits which look superficially like cranberries, and have a similar flavor and ripen at the same time of year.

After removing the large seeds,[3] the fruits, sour and rich in vitamin C, can be eaten raw or cooked into a sauce to serve with meat or game.

[4] The larvae and adults of the viburnum leaf beetle feed on the leaves and may completely defoliate the plant.

The name pembina was then applied to three rivers, one in Manitoba and North Dakota, one in Ontario, and one in Alberta.