Luis Armando Lozada Cruz (born September 8, 1971), known by his stage name Vico C, is an American rapper, singer and record producer.

[2] Regarded as the founding father of reggaeton, Vico C has played an influential role in the development of Latin American hip hop and urban music.

Upon the positive reaction from the barrio, DJ Negro brought Vico to the most successful hip hop promoter in Puerto Rico, Jorge Oquendo (also known as 'El Sexy Boy').

Vico C entered the charts with his song "La Recta Final" which he personally designed the album cover for, with his artistic talents.

Vico C was signed to Prime Records and started touring to venues in New York, Chicago, Miami, Mexico, Venezuela, El Salvador, Panama, the Dominican Republic.

[citation needed] He has sung alongside salsa singer Gilberto Santa Rosa[19] and cumbia group Kumbia Kings on their album titled duetos.

[21] In 2023, he signed a deal with Nain Music, a subsidiary of the Rimas Entertainment record label,[22] for an unreleased album by Vico C to be released in May 2023.

The film portrays Vico C's journey, including his rise to international fame, his Grammy Latino awards, struggles with drug addiction, imprisonment, and the death of his mother.

The biographical movie, which was released in theaters in Puerto Rico, the Dominican Republic, and the United States in 2017, gained popularity and was one of the most-watched films on the streaming platform "Pantaya.

"[26] Vico C is renowned as the most influential artist in the history of Spanish hip hop and reggaeton throughout Latin America and Spain.