The accolade was established to recognize the most talented performers of Latin music.
[1] The nominees and winners were originally selected by a voting poll conducted among program directors of Spanish-language radio stations in the United States and also based on chart performance on Billboard Latin music charts, with the results being tabulated and certified by the accounting firm Deloitte.
[1] The award was first presented to "A Pedir Su Mano" by Dominican singer Juan Luis Guerra in 1991.
Puerto-Rican American singer Ricky Martin and Spanish artist Enrique Iglesias are the most awarded performers, with four victories for Martin, for "Te Extraño, Te Olvido, Te Amo", "Bella", "She Bangs" and "La Mordidita" and Iglesias with three victories, "Esperanza", "Héroe" and "Bailando"; Martin also won the Latin Grammy Award for Best Short Form Music Video for "She Bangs".
[5][6][7] Two-time winners include Puerto-Rican reggaeton performer Daddy Yankee and Colombian artist Juanes.