Working from offices in Edinburgh and London, Branford and Ross sought both to manage the chaotic finances of Patrick Geddes and to build up a viable business.

It was in this period that his Argentine connections drew him into the business world of Percival Farquhar, who was expanding his railway interests across Latin America.

Victor Branford's involvement in sociology came about through his collaboration with Patrick Geddes in a series of summer schools held in Edinburgh from 1892 to 1895 and associated with his work at the Outlook Tower.

As both became more involved in business and intellectual activities in London, they proposed the establishment of a Sociological Society in 1903, drawing on finance from Geddes's friend and supporter the Scottish politician Martin White.

The Society brought together the regional and civic interests of Geddes with supporters of Eugenics and a diverse array of social scientists, philosophers, and politicians.

[5] The Society had an uneasy relationship with the professional sociology that emerged at the London School of Economics under the leadership of Leonard Trelawny Hobhouse and Morris Ginsberg.

[6] Branford and Geddes worked together to develop a view of sociology rooted in the ideas of Auguste Comte and Frédéric Le Play.