[4] Like most Australian lagers, VB is made using a wortstream brewing process, and uses a portion of cane sugar to thin out the body of the beer.

As with all packaged beer sold in Australia it was for many years only available in 750 mL or 26 2/3 fl oz (1/6 imperial gallon) bottles, until the introduction of "stubbies" and smaller cans.

In a testament to its long history and popularity, VB has acquired a number of nicknames, ranging from the abbreviated "Vic Bitter", "Veebs", polite "Very Best", "Vitamin B", "Very Bad" and "Victory Beer", for after a win in the footy.

[5] The beer began to gain wide popularity in the mid 1960s with an innovative television advertising campaign featuring a very similar recording to the theme from the film The Magnificent Seven, images of working-class Australians at work and play, and a voice-over by notable Australian actor John Meillon used the slogan; "For A Hard Earned Thirst."

[6] In July 2007, Foster's announced it would cut the alcohol content of VB from 4.9% to 4.8% in a bid to save millions of dollars in tax payments.

[10] According to ACNielsen in 2009, Victoria Bitter was claimed to be Australia's only billion dollar retail beer brand, selling the equivalent of one slab (24 x 375ml cans or bottles) every second.

[11] Victoria Bitter held the highest market share of all beer sold in Australia for more than two decades, yet in 2012, it lost this position to XXXX Gold.

[3] In addition to being sold in Australia, Victoria Bitter is also available in New Zealand, Bali, Indonesia, the UK, and, to a limited extent, other countries abroad.

Marking its 50th anniversary of TV advertising, the ad celebrates the change in Australia's workforce that's taken place over the half century.

In 2005, VB had started a promotion where David Boon became the face of Victoria Bitter beer for its 2005/06 summer advertising campaign called Boonanza.

Part of the promotion was the sale of a talking David Boon figurine with purchases of cartons of beer, which would make comments when prompted by Channel Nine commentary.

[29] The previous advertising campaign was called the Stubby Symphony, where 100 members of the Melbourne and Victorian orchestras play the theme from The Magnificent Seven only using VB beer bottles.

VB launched a new advertising campaign in Australia in July 2009 to coincide with the SBS television broadcast of the 2009 The Ashes cricket series.