XXXX Gold is also produced in the Boag's Brewery in Launceston, Tasmania.

Victoria Bitter has held the highest market share of all beer sold in Australia for more than two decades.

However, in 2012, this mantle passed to the Lion Nathan's Queensland XXXX Gold.

[5] In March 2012, XXXX GOLD obtained a three-year lease on the 6-hectare (15-acre) Pumpkin Island on the Southern Great Barrier Reef, which they turned into XXXX Island to use in advertising and promotional events.

[6] XXXX sponsored the XXXX Gold Beach Cricket Tri-Nations series, which involved famous cricket players from Australia, England and the West Indies such as Allan Border, Graham Gooch, Courtney Walsh and Sir Viv Richards.