[citation needed] In 2011, CUB and its product lines, including Foster's, were bought by the South African and British conglomerate SABMiller, which in turn was incorporated into the multinational (Belgian, Brazilian, and American) Anheuser-Busch InBev in 2016.

[7] A number of breweries advertised a sugar content, (e.g. Bulimba), as it implied a lighter less bitter brew than was commonly sold.

[18][19] In Australia until the end of the 1970s, Foster's Lager was a reasonably popular bottled and canned beer with a somewhat premium image.

[21] Faced with inroads into its non-Victorian markets, Carlton and United Beverages (CUB) reviewed its product range and attempted to re-position some of its brands.

Despite some initial success, bolstered by heavy advertising, the brand did not prove to be popular and was eventually withdrawn from sale.

[citation needed] CUB's Abbotsford Brewery (Abbot's Lager) now only supplies Victoria and South Australia.

In April 2006, Scottish & Newcastle plc announced that it had agreed to acquire the Foster's brand in Europe (including Turkey), the Russian Federation and other countries in the Commonwealth of Independent States for approximately £309 million.

In August 2006, SABMiller, now owned by AB InBev, announced that it had bought back rights to the Foster's brand in India for a reported $120m from private investors.

[25][26] An unusual case emerged in 2015 when a New York consumer of Foster's Lager sued the brewer after – he claimed – discovering it was not brewed in Australia.

A number of companies own marketing rights to Foster's including Heineken International in Latin America, Europe and CIS and Molson Coors in the U.S. and Canada.

[citation needed] Also, there is Fosters Gold which has a slightly higher alcohol percentage of 4.5% sold only in bottles.

[5] Foster's Lager used the slogan "The Amber Nectar" in Australia and the UK, and "Australian for Beer", elsewhere overseas.

[citation needed] The UK division of the Foster's brand has focused on cultivating comedy-centric advertising and sponsorship arrangements and on 9 November 2011 they launched a trailer for their sponsored, online-only version of the hit 90s' television show The Fast Show.

[33] The six weekly episodes started on 10 November and featured the original cast (with the exception of Mark Williams) and many of the characters from the previous series.

[34] From 2010 to 2015 Foster's adverts featured "Good call", in which numerous Britons phone up Australians Brad and Dan for general advice.