It was created by Tony Shiff of Big Bear Entertainment in 2003.

It was a form of branded entertainment, as the pilot featured characters from their games SSX 3, The Sims 2 and Need for Speed: Most Wanted.

In 2004, MTV2 Head of Programming Alex Coletti commissioned four new episodes which aired that fall.

The pilot and all 2004 episodes were produced and directed by Shiff, with Animation Director Kris Renkewitz.

MTV never cleared the music rights for any purposes beyond their television airings, and for several years, a majority of the episodes have become lost media.