Other functions usually performed by the publisher include deciding on and paying for any licenses that are used by the game; paying for localization; layout, printing, and possibly the writing of the user manual; and the creation of graphic design elements such as the box design.
Large publishers also attempt to boost efficiency across all internal and external development teams by providing services such as sound design and code packages for commonly needed functionality.
These publishers implement and fund marketing and distribution to guarantee reach and exposure for their games.
[12] With their funds to market they are able to advertise and reach a wider consumer pool and have access to distribute to a big network.
Examples of AAA video game publishers are Electronic Arts, Ubisoft, and Activision.
[14] Indie game publishers have restrict marketing budgets and have small audience reach and visibility.
[15] Examples of Indie video game publishers are Devolver Digital, Annapurna Interactive and Raw Fury.