Views (album)

The album marks Drake's first full foray into Jamaican dancehall music, while also featuring other genres such as R&B, trap, Afrobeat, UK funky, and pop.

Similar to his previous records, the album sees Drake discussing romance, experiences with betrayal, and celebrations of loyalty and friendship.

The album was supported by five singles: "One Dance", which topped the US Billboard Hot 100, "Hotline Bling", "Pop Style", "Controlla", and "Too Good".

The fact that Drake was significantly larger than life-size on the cover was widely discussed,[8][9] and CN Tower's Twitter account later confirmed it to be photoshopped.

[8] Songs on Views see Drake discussing his relationship woes, experiences with betrayal, and celebrations of loyalty and friendship.

"[14] Elliott Sharp of Red Bull Music described the album's vibe as "chill, slow, smooth, soft, silk, and sleepy".

[15] In an interview with Apple Music's Zane Lowe, Drake said that the theme of the album is the "haphazard, ever-changing weather in Toronto.

[22] The song peaked at number six on the US Billboard Hot 100, selling 215,000 copies in its first week, making it the highest debut sales of Drake's career.

[27] After his last "pop-up" store stop in his home city of Toronto, Drake released the album's cover artwork on social media.

[31][32] Despite the song being released as the official lead single for Views, "Hotline Bling" was included as the bonus track on the album.

[46] Many reviewers found it overlong and lacking in a cohesive theme, while claiming Drake was not challenging himself artistically;[59] according to MTV's Meghan Garvey, the unenthusiastic response to the record may have been attributed to Drake's "unwillingness (or inability) to significantly evolve beyond his time-tested signature sound, clinging to the comfort of the same frosty 40 beats, zingy aphorisms, and perennial trust issues".

[58] Reviewing Views in The New York Times, Jon Caramanica said Drake's "emotional excavations aren't as striking as they were a few years ago, when they had the sting of the new to them.

[49] Neil McCormick wrote in The Daily Telegraph that in spite of some evocative production and Drake's impressive rapping skills, his continued "navel gazing" demonstrated a lack of emotional maturity and insight.

[50] Andy Gill of The Independent was more critical, panning the album as "utterly wearying and unpersuasive" while declaring that "rarely has one man moaned quite so much about so little.

"[61] Alexis Petridis wrote a largely positive review in The Guardian, arguing that Views "offers a lengthy inventory of miseries, cleverly offset by a sly sense of humour and eclectic sound".

[52] In The Observer, Kitty Empire found the lyrical and production detail "pin-sharp",[54] and Mojo's Andy Cowan wrote that the overly introspective themes were redeemed by Drake's nimble flow and clever sense of humor.

[53] Los Angeles Times critic Mikael Wood wrote that the record "sets his harshest thoughts about women against the prettiest, most sensual music he's ever made", featuring a number of "deeply beautiful tracks" that "further dismantles whatever barrier was left between rap and R&B following Drake's earlier albums".

[80] Views became Drake's sixth consecutive number-one album (fifth as solo artist) on the Billboard 200 and largest sales week.

[85] With Views, Drake also joined Adele, Michael Bublé, and Taylor Swift as the only artists in the 2010s decade to have an album remain at number one on the Billboard 200 for six consecutive weeks.

Nigerian Afrobeats artist Wizkid was involved in the writing and production of "One Dance"