DreamCrew Entertainment is a multi-disciplinary media company co-founded by Drake and Adel "Future" Nur in 2017, based in the U.S. and works globally.
[3] In September 2019, DreamCrew filed a US trademark application for a design resembling Health Canada's tetrahydrocannabinol (THC) warning label.
[5] In March 2020, it was announced that Drake will executive produce the Quibi adaptational series The 48 Laws of Power alongside Nur and Jason Shrier of DreamCrew, with Anonymous Content.
The series featured guest appearances from artists including Young Thug, Lil Yachty, Rosalía, Gunna, Killer Mike, Coi Leray, and Vampire Weekend, among others.
It oversees business projects such as the clothing brand Nocta and the scented candles company Better World Fragrance House.