Vikingfjord Vodka is sold in Norway, Sweden, Denmark, Finland, Estonia, Germany, Canada and the United States.

Vikingfjord Vodka was launched in 1985 by a partnership between the Norwegian state-owned wine and spirits monopoly Vinmonopolet and the US supplier Heublein.

Initial sales were not good, and in 1986 Heublein was acquired by Grand Metropolitan, which already distributed a number of well-known, established vodka brands.

Vinmonopolet decided to go for its domestic market and, in 1986, initially launched as Viking Fjord, its premium vodka made with Norwegian glacial water.

In the same year, Arcus AS, a privately owned company independent of Vinmonopolet which had taken over production and distribution, decided to work the export market to a greater extent.