The area is very popular with tourists and most of the population consists of Western European expatriate communities who have settled there in the last 10 years, virtually transforming the village into a modern-looking town.

The construction of Villamartin started in 1972 and the area has now evolved into a cosmopolitan urbanisation, comprising some 1,500 apartments, villas and town houses.

The Villamartin area is party to a lot of tourism, resulting in the appearance of numerous family-friendly attractions, from golf to water sports and go-cart tracks.

The major attraction for both domestic and non-domestic tourism is the climate, as Villamartin has some 300 days of sunshine and a 20 degree average annual temperature, as well as the number of large beaches located in the area which were awarded the European Blue Flag for cleanliness, safety and the provision of facilities for the whole family.

It consists of a bank, grocery store, doctor's office, a variety of bars, night clubs, cafés and restaurants, plus a number of apartments.