[1] It was started by Alder Yarrow in January 2004, and has been described by The Independent as an interesting source of wine related info from the San Francisco Bay area.
[2] It receives some of the highest web traffic of any wine blog.
[3] The blog has been noted by Food & Wine Magazine and The Wall Street Journal for its popularity and comprehensiveness.
[4][5] The blog's author and founder, Alder Yarrow, is a graduate of Stanford University and founded an interactive design and strategy consulting firm in San Francisco.
The name is a portmanteau of vino, the Latin root meaning "wine", and the Greek word graphein, meaning "write".