During the same period, Thayaht, a futurist artist, created Vionnet's logo and started designing textiles, clothing and jewelry for the house.

Arguably the first prêt-à-porter ever made from Paris haute couture, the garments bore a label signed by Madeleine Vionnet along with "Repeated Original" as a trademark name.

In 1952, years after the closing of her house, Madeleine Vionnet donated most of her designs to the archives of the UFAC (today part of the Musée de la Mode et du Textile in Paris) including 120 dresses from 1921 to 1939.

The family kept a low profile approach, avoiding new fashion collections and focusing on accessories and new perfumes (launch of "Madeleine Vionnet" in 1996 and "MV" in 1998).

In July 2006, following years of speculations,[5] Arnaud de Lummen, CEO of the house, announced a return on the fashion scene.

[10] From early 2007, this first new Vionnet collection became exclusively available in the house atelier in Paris and within Barneys New York flagship stores in the USA.

In her review of the collection, Suzy Menkes, fashion editor of the International Herald Tribune, stated: "Audibet has deeply understood the essence of Madeleine Vionnet.

Through Luvanis, he initiated Moynat's revival and acquired rights in sleeping beauty fashion brands such like Paul Poiret and Mainbocher.

On February 24, 2009, Matteo Marzotto announced the acquisition of the label[20] and the creation of a new and independent structure in Milan where Vionnet is now operated.

Matteo Marzotto also announced that some additional strategic development is to be provided by Gianni Castiglioni, CEO of the fashion brand Marni.

In September, 2011, Vionnet announced that twin sisters Barbara and Lucia Croce as creative directors, replacing Rodolfo Paglialunga.

[22] Under the leadership of Marzotto, the list of celebrities dressed by Vionnet included Zoe Saldana Diane Kruger, Madonna, Natalie Portman, Carey Mulligan, Emma Watson, Hilary Swank, Marion Cotillard, Catherine Zeta-Jones, Carey Mulligan, and Cameron Diaz.

In May 2012, Kazakh-Russian businesswoman Goga Ashkenazi purchased a majority stake in the business[23] before to take full control of the label in November of the same year.

[30] In April 2023, the brand was acquired by ChimHaeres a joint venture investment company owned by Chimera Abu Dhabi and Haeres Capital.