Luvanis S.A. is a private investment company headquartered in Luxembourg and specialized in the incubation and revival of long-dormant luxury brands,[1] also coined as “sleeping beauties”.

[18] In October 2014, Luvanis put up for sale the Paul Poiret house and its archives[19] and sold it to the South Korean luxury group Shinsegae International in August 2015.

[22] Luvanis is a company focused on identifying and acquiring the rights to forgotten brand gems in order to reposition them and find partners or investors to fund their relaunch.

[24][25] Over the years, Luvanis has constituted a portfolio of long-dormant ‘sleeping beauty’ brands composed of former luxury houses in fashion, shoes, leather goods, jewelry, perfume, and champagne, which had enjoyed decades of success before closing doors.

[26] Brands selected will typically have received great recognition[22] both in their prime (prizes at World's fairs, imperial or royal warrants) and later on, with for instance dedicated exhibitions (such as Paul Poiret or Charles James honored at the Metropolitan Museum of Art), or in some cases by becoming the object of a strong cult following.