Viraj Bahl is an Indian entrepreneur and the founder and managing director of VRB Consumer Products Pvt.
[4] He is a judge and investor in Sony Entertainment Television's business reality show Shark Tank India in season 4.
Although interested in the family business, his father, Rajiv Bahl, encouraged him to establish financial independence before joining the company.
[11][12] In 2013, Viraj founded Veeba Foods in Neemrana, Rajasthan,[13][14][15] initially as a B2B supplier of condiments to QSR such as Domino's, Pizza Hut, and Burger King.
Under his leadership, it also expanded into the Chinese and pan-Asian sauces and dressings segment with the launch of its new brand, WokTok.