The streaming service was relaunched and renamed as "Virgin Media Play" in August 2024, as part of a wider rebrand for the TV network.

[6] Virgin Media Play is a largely a free online catch-up service which lets viewers watch a variety of programmes for up to 28 days after they are broadcast on Virgin Media Television branded channels.

[7] TV3 Group is encouraging users of its 3player catch-up service to register as part of a push to gather more information on its online audience.

The change is part of a broader reconfiguration of its website that sees the introduction of new hourly online news bulletins from today.

Registered 3player users will be able to create playlists of their favourite shows and use their logins to pick up where they left off across all devices.