Visual brand language

[1][2] Successful visual brand language creates a memorable experience for the consumers, encouraging repeat businesses.

While the grill size and design details evolve over time, the underlying idea is consistent, allowing it to stay familiar to its audience.

Colour can be used similarly as consistent imagery, as demonstrated by The Home Depot's application of orange across all of its brand materials.

In order to accomplish this, designers build on established product attributes with specific visual concepts that help guide brand expressions.

By understanding how the store layout works with both baristas and customers, designers can better create a workspace that is both aesthetic and functional.

Howard Shultz, the CEO of Starbucks, is fond of saying that "retail is detail" and that if anything that goes overlooked customers become unhappy and costly errors occur.

Research shows that elements of logo such as its shape, color, size, and design can profoundly affect how consumers interpret the brand.

The Starbucks logo itself has stood the test of time by evolving with the company in direct relationship to their corporate identity.

The center piece of their logo, the Siren, helps tie Starbucks to its traditional coffee roots in both Europe and Seattle.