Visual metaphor

Gal claims that the emergence is gained thanks to the power of compositions, that supply a context to the elements of metaphor that proffers significance thanks to their organization, mutual relations and influences.

It illustrates a comparison between what is in the visual, including its connotations and denotations with another thing and its meanings figuratively.

[4] There are similar interpretations of the visual metaphors but each person can comprehend them a bit differently.

These levels of complexity are based on how difficult it is for viewers to come to a conclusion on that specific visual metaphor.

"Metaphors are inherently open-ended, and can produce both strong and weak implicatures, the latter of which are alternate readings of the main message that are nevertheless called up in the mind of the interpreter" [9] One reason visual metaphors are common in advertising is because they have the ability to persuade.

In some cases, the visual metaphor has a clear and concise message, and other times it is much more complex and hard to break down.

[14] An example of a visual metaphor within advertisements can be found many places, but one is from a BMW campaign in 2007.

This advertisement showed a large dog with a tiny bowl of food in front of him, and it read, "more power, less consumption."