Vitaly Borker (born 1975 or 1976 in the former Soviet Union), known by pseudonyms Tony Russo, Stanley Bolds and Becky S, is an American felon who has twice served federal prison sentences for charges arising from how he ran his online eyeglass retail and repair sites, DecorMyEyes and OpticsFast.

[4] Customers who complained about poor service and misfilled orders for high-end designer eyewear[5] were insulted, harassed, threatened (sometimes physically) and sometimes made the victim of small scams.

After going into online retail following a short career as a computer programmer for several Wall Street firms, Borker encountered difficult customers who, he later said, were rude, lied to him and cost him money unnecessarily.

Before entering prison, Borker and a friend had begun setting up another website, OpticsFast, offering not only eyeglasses for sale but repair services.

Dissatisfied with the pay, Borker took a friend up on his side offer to create an online version of his eyeglass store.

He continued running the online eyeglass store while he worked for Lehman, drawing lawsuits, and judgements, from luxury brands like Chanel for selling counterfeit glasses.

This led to postings on review websites disparaging him, which, to his amazement, put DecorMyEyes near the top of Google search results due to the many links to his site.

In 2008 Borker made a post as "Stanley" on Get Satisfaction and other websites like it thanking users there for the links and the traffic they had brought him.

If the seller declined, as several did when the address had not been verified by PayPal, he left a negative review on their page, which many wanted to avoid.

[5] Since credit card companies, in their agreements with sellers, can cancel the service if they receive enough "chargebacks" or buyer disputes every month, Borker told the Times he tried to make sure he avoided alienating too many.

Some customers say that he threatened them to drop the dispute, sometimes suggesting he was willing to employ physical violence and emailing them pictures of their houses from Google Earth.

One told Segal that her bank dropped the dispute and reinstated her charge after a woman claiming to be her called and said she no longer wished to do so.

[17] Borker resumed his tactics of selling customers cheap counterfeits of luxury brand eyewear and then insulting and harassing them if they complained or attempted to return or exchange the merchandise, again with the goal of driving traffic to his site through the links from online complaints, this time primarily on Yelp.

Many communications sent by Borker under the name "Becky S", Judge Paul G. Gardephe noted, were the source of many of the complaints lodged against OpticsFast.

"Indeed, many of the customers who filed complaints appear to have done so more because of the disturbing nature of th[ose] interactions ... rather than because of any loss they suffered from doing business with OpticsFast.

Search engine expert Doug Pierce, consulted by the newspaper, found the code and HTML running the OpticsFast page to have been substantially similar to DecorMyEyes until 2016, when Borker was released.

[4] In May 2017, a month after the story ran, Borker was arrested again and charged with wire and mail fraud associated with alleged harassment and abuse as operator of OpticsFast.

[2] Voller, also originally indicted, turned state's evidence against Borker and had most charges dropped;[17] he was sentenced to time served in late 2020.

[18] Joon H. Kim, acting United States attorney for the Southern District of New York said that "Borker's shameless brand of alleged abuse cannot be tolerated, and we are committed to protecting consumers from becoming victims of such criminal behavior".

Borker's lawyer stated his client would "plead not guilty and defend himself against the charges", which carried a maximum penalty of 20 years imprisonment.

[10] A month later, Borker pleaded guilty to wire and mail fraud charges in exchange for a reduced sentence.

[10] Trustpilot management investigated after receiving complaints, and found almost half of the positive reviews of Eyeglassesdepot were fake.

Pierce concluded, "Whoever created Eyeglassesdepot simply cloned OpticsFast, perhaps in the interest of saving time and money, and then made a few cosmetic changes".