Vitamin World was acquired from Nature's Bounty by private equity firm Center Lane Partners in 2016.

[2] Vitamin World USA Corp. operates between 50 and 60 stores (as of May 2023) in 17 states and in Puerto Rico, US Virgin Islands and Guam.

Products are sold to 20 countries in North and South America, Europe, the Caribbean, Asia, Australia and New Zealand via the company website.

Vitamin World USA Corp is in good standing with the FDA, FTC, and other Regulatory bodies as of 5/2023, with no Warning Letters.

It emerged after reorganization that included the closing of many stores, change of upper management, and a re-focus on core products, customer satisfaction, and relationship with strategic supplier partners.