Vita-Mix Corporation, doing business as Vitamix, is an American company that manufactures and sells commercial and residential blenders.

[3] In 1937, Barnard saw a blender at a trade show and introduced his own model named the Vita-Mix to complement the health food products he sold.

"[5][6] That year, Barnard changed the name of the company to the Natural Food Institute and opened a storefront in Cleveland, Ohio.

[2] In 1949, William Barnard's son, Bill, convinced his father to take his blender demonstrations to television, and Barnard purchased time on Cleveland's WEWS television station to demonstrate the Vita-Mix, making it the first company to broadcast an infomercial for a specific manufactured product.

The station repeated the infomercial weekly, and Barnard produced a series of demonstrations and broadcast them in other markets including New York City.

In 1962, Bill Barnard's son Grover joined the company and it discontinued selling health food products and shifted its focus to blenders.

[10] Vitamix primarily markets its blenders using live demonstrations, and as of 2013 employed over 500 representatives to show its products at culinary festivals, grocery stores, wholesales clubs and conventions.

It was the company's first blender to use a boxier plastic base and a clear polycarbonate container, and included an 11 speed motor.

[21][22] In 2016, the Ascent series was introduced, its first "Smart System" blenders that feature Bluetooth to connect to accessories and NFC to detect containers.

[23] Smart System blenders are incompatible with older containers that lack an NFC chip and the base will not operate with them.

[36] In 1985, the company introduced the Flurry (later renamed the Mix'n Machine), a commercial ice cream and frozen concoction maker.

The sponsorship deal includes naming rights to the district's high school football field, student curriculum enhancements, and food services support.